Perfect Selling

New York Times, USA Today, and Borders Best Seller

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Five Days to Selling Success!

Richardson is excited to introduce Linda Richardson's new book, Perfect Selling.

Linda Richardson, who pioneered customer-focused selling, has pinpointed 5 stages of the sales call. In her new book, Perfect Selling, she reveals how to master each stage in just twenty minutes a day—all so you can meet your sales objectives. By learning her proven process, you’ll learn how to:

Connect with your customer immediately
Explore customer needs with strategic questions
Leverage your presentation to the client’s needs
Resolve your client’s objections
Act when—and how—to end the call

Perfect Selling reveals the secrets to connecting with your clients, positioning your product, and walking away with a sale.

Perfect Selling is designed to help salespeople to:

Increase sales with new customers and expand present relationships
Gain control over the sales call to achieve objectives
Use their own style within a structure that maximize every minute of the sales
Accelerate preparation time and guide debriefing of a call
Increase call confidence because they have a game plan easy to understand

Linda Richardson is founder of Richardson, a leader in the global sales training industry. The recipient of many high-level sales awards, she is the author of numerous influential books, including Stop Telling, Start Selling; Selling by Phone; and Sales Coaching.

Dave Stein

“You’re thinking, What? Another book about selling? Wrong! This book is about winning! These days, when those of us who sell need every molecule of competitive edge we can muster, Linda cleverly pulls it all together for us … She serves up not only the “what you have to do,” but precisely HOW to do it—execute the perfect sales call, that is—pretty much word-for-word. And she does it with a voice radiating experience, knowledge and sincere empathy for the challenging job we all have. It all just makes so much sense.”

Dave Stein - CEO & Founder, ES Research Group, Inc., and Author of How Winners Sell

Pat Croce

“I can’t think of anyone better to author Perfect Selling than the world’s most perfect seller. You will want to jump up and start banging on doors once you learn the 5 Steps and secrets of Linda’s science of selling.”

Pat Croce - Best-selling Motivational Books Author and Serial Entrepreneur

Malcolm Rees

“The 5 Step process in this book is one of the most closely aligned to a successful sales interaction that I have encountered. I believe the advice given by Linda is practical and very useable by a salesperson on a day-to-day basis. If salespeople follow this 5 Step process, they will become a top sales performer within the company they work.”

Malcolm Rees - Global Head of Sales, DHL Express